Biography:

My research has been funded by the USTC Youth Innovation Fund, presented at conferences like ACR, and published in journals including Journal of Consumer Research (UTD24) and Psychology & Marketing. I also review for Psychology & Marketing and Humanities & Social Sciences Communications.

Research Interest:

Consumer psychology and behavior, with particular emphasis on topics such as sunk cost bias, brand management, evolutionary psychology, gender differences, food consumption and social influence.

What You Can Expect in the Project:

Consumer psychology and behavior relevant.

Desired skill and background:

Proficiency in literature review and secondary data analysis. Big data analysis experience is preferred, as well as backgrounds in psychology, marketing, and big data analysis.